Media Appearances & Interviews

Perspectives, conversations, and commentary.

In interviews, articles, and personal commentary, we share perspectives on leadership, transformation, and governance – often with a focus on entrepreneurial families and growth companies navigating complex markets.
Some insights emerge from looking back on hard decisions, others from engaging with leaders who shape organizations. This is a curated selection.

External Commentary & Expert Perspectives

This section gathers selected commentary and media coverage on Vietnam’s evolving business landscape.
Some of these articles were published internationally, featuring a range of voices — including business leaders, policymakers, and market analysts.
Note: Access to certain sources (e.g., BBC World) may be restricted in Vietnam.

Mandates reshaping  US and European FDI
VietnamPlus, 22.07.2025
BBC World Tieng Viet, 13.07.2025
Việt Nam đổi cách hút vốn ngoại, Forbes Vietnam, 10.07.2025
BBC World Tieng Viet, 06.07.2025

𝐓𝐡𝐞 𝐫𝐞𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐨𝐟 𝐔𝐒 𝐚𝐧𝐝 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐅𝐃𝐈 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐢𝐧 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 underscores a decisive shift from 𝐜𝐨𝐬𝐭-𝐝𝐫𝐢𝐯𝐞𝐧 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 to 𝐬𝐲𝐬𝐭𝐞𝐦𝐢𝐜 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞 and 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐫𝐞𝐚𝐝𝐢𝐧𝐞𝐬𝐬.My latest analysis for Vietnam Investment Review explores

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October 28, 2025

Here’s a short, general-interest English excerpt with a societal perspective — perfect for readers beyond Vietnam: Vietnam’s Investment Landscape: From Cost Advantage to Institutional Trust Vietnam is undergoing a transformative

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July 22, 2025

We are pleased to have been quoted in the latest edition of BBC News Tiếng Việt on the US-Vietnam Customs Agreement - including the article's conclusion. Our founder’s and CEO’s

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July 13, 2025

“Vietnam is no longer just seen as an ideal relocation site for manufacturing. It has become a serious contender in global supply chains.”Our founder and CEO Dr. Sven David is

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July 10, 2025

Vietnam’s private sector is entering a defining period of transformation. In light of recent trade developments between the US and Vietnam, local SMEs face increasing competition from both cost-efficient Chinese

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July 6, 2025
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