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Media Appearances & Interviews

Perspectives, conversations, and commentary.

In interviews, articles, and personal commentary, we share perspectives on leadership, transformation, and governance – often with a focus on entrepreneurial families and growth companies navigating complex markets.
Some insights emerge from looking back on hard decisions, others from engaging with leaders who shape organizations. This is a curated selection.

External Commentary & Expert Perspectives

This section gathers selected commentary and media coverage on Vietnam’s evolving business landscape.
Some of these articles were published internationally, featuring a range of voices — including business leaders, policymakers, and market analysts.
Note: Access to certain sources (e.g., BBC World) may be restricted in Vietnam.

Mandates reshaping US and European FDI

𝐓𝐡𝐞 𝐫𝐞𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐨𝐟 𝐔𝐒 𝐚𝐧𝐝 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐅𝐃𝐈 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐢𝐧 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 underscores a decisive shift from 𝐜𝐨𝐬𝐭-𝐝𝐫𝐢𝐯𝐞𝐧 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 to 𝐬𝐲𝐬𝐭𝐞𝐦𝐢𝐜 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞 […]

VietnamPlus, 22.07.2025

Here’s a short, general-interest English excerpt with a societal perspective — perfect for readers beyond Vietnam: Vietnam’s Investment Landscape: From […]

BBC World Tieng Viet, 13.07.2025

We are pleased to have been quoted in the latest edition of BBC News Tiếng Việt on the US-Vietnam Customs […]

Việt Nam đổi cách hút vốn ngoại, Forbes Vietnam, 10.07.2025

“Vietnam is no longer just seen as an ideal relocation site for manufacturing. It has become a serious contender in […]

BBC World Tieng Viet, 06.07.2025

Vietnam’s private sector is entering a defining period of transformation. In light of recent trade developments between the US and […]

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