Who We are
Our Mission & Why We Exist
Vietnam is changing fast. Leadership must keep up.
VIET Transformation Advisors was founded to address a growing leadership gap in Vietnamese business life.
- Rapid growth often outpaces internal structures.
- International expansion demands new ways of thinking.
- Critical situations call for clarity, courage, and decisive action.
We are here for the moments when strategy breaks down, when leadership is challenged, or when transformation can no longer wait.
We are not theorists. We are not “advisors” in the classical sense.
We lead alongside our clients – with focus, integrity, and resilience.
VIET Transformation Advisors is a partner-led boutique consultancy. While founded and shaped by Prof. Dr. Sven David, our model is designed for long-term collaboration with trusted senior professionals. Every engagement is led by a partner and executed with rigor, discretion, and accountability.
Our work is grounded in three principles:
- Truthfulness – We speak the truth, even when it’s uncomfortable.
- Courage – We assume responsibility, not just give recommendations.
- Effectiveness – We aim for real results, not elegant PowerPoint decks.
We don’t ask: “What’s the problem?”
We ask: “What do you want to be true – and what’s in the way?”
What Sets Us Apart?
Not advisors from the sidelines – but partners in the arena.
We are transformation leaders, crisis navigators, and sparring partners for top executives. Each member of our team has stood in real leadership positions – at the board table, in turnaround scenarios, under pressure.
We bring together international expertise and local insight:
- Deep understanding of Vietnam’s business culture and regulatory context
- Professional roots in Europe and Asia
- Hands-on experience in crisis management, restructuring, and leadership change
We don’t sell templates.
We don’t disappear behind frameworks.
We don’t confuse noise with insight.
We stay engaged when others walk away.
We take responsibility where others hedge.
We co-lead through complexity – until real change is visible.
Our Promise to You
Candor. Commitment. Results.
In a market full of consultants who play it safe, we offer something different: real partnership.
When you work with VIET Transformation Advisors, you can expect:
- Candor over comfort – We say what others won’t.
- Involvement over abstraction – We work alongside you, not above you.
- Stamina over style – We stay through resistance, setbacks, and doubt.
We are selective in the mandates we accept – because we take each one personally.
We won’t promise what we cannot deliver.
But when we commit, we show up fully – intellectually, strategically, and emotionally.
You don’t need another consultant.
You need someone who moves with you – when standing still is no longer an option.
Why “VIET” Transformation Advisors?
The name "VIET" is not just a reference to Vietnam – it is a statement of belief.
We believe in Vietnamese entrepreneurship. In the ambition of family-led businesses. In the power of local ownership and long-term thinking. And we believe that these strengths deserve strategic support that matches their courage.
But “VIET” also carries meaning beyond geography. It represents:
- Vision and clarity in times of change
- Integrity in every action and recommendation
- Execution that creates tangible results
- Trust that endures across generations