US tariffs of up to 50% have struck at the heart of Vietnam’s furniture sector—an industry employing hundreds of thousands and anchoring billions in exports. This isn’t just a trade dispute; it’s a direct challenge to one of Vietnam’s most vital growth engines.
From razor-thin margins now under siege to the urgent need for digital transformation, ESG compliance, and market diversification, the future of Vietnam’s $25.5 billion furniture export market hangs in the balance. Yet within this storm lies opportunity: a chance to leap from low-cost manufacturing to global design leadership.
At VIET Transformation Advisors, we explore how the current crisis can become the crucible for Vietnam’s next economic chapter—and what bold steps are needed today to secure tomorrow’s market leadership.
